Apple was smart enough to break up the bland beige everything that ruled the gadget world a few decades ago by giving us iMacs in candy colors way back in 1998.

And even though they carry the torch with their brightly-colored iPods and such, it seems all the other gadget making companies never got the cuter-is-better memo.

Now along comes We Are Frends, with their just-as-nice-as-jewelry earbuds and covetable headphones and bam: we’re drooling.  Just like our phones, headphones are something we rock every single day. It’s about time somebody beautified them, right?









Personally, were craving the Ella B in Gold and Layla in Rosegold, but a click through the Frends lookbook shows that this company has created a collection of all-winners.

Suddenly, that Beats by Dre headgear is looking awfully beige.

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