Social Media Maven and Former Teen Vogue Beauty Director Eva Chen once wrote:

“If you asked a beauty editor and a fashion editor for directions on the street, a fashion editor would point you in the right direction and that’d be it. A beauty editor, however, would walk you to the street, point out her three favorite restaurants, tell you what to order, and where to go next.”

And did she ever mean it! Chen uses a whole mess of social media tools to make the world’s fashion and beauty lovers happier and healthier.

Take her Pinterest Fashion PSA board, for example: Instead of pinning an endless array of clothes and accessories she deems cute, she updates a board with stuff she’s found online and on sale that, while may not be her size, is too much of a deal not to pass on to her friends.  But since she publishes the drool-worthy list on a public Pinterest board, the whole world, not just her fashionphile posse, is treated to the web’s best designer fashion deals (you know, the kind you would only get if your BFF worked at Bergdorfs).

If you have deep pockets, a love of prints and chunky shoes, her Fashion PSA Pinterest board is a must visit. (It about killed me to crop out this insane Preen crepe dress she pinned, from the image above, btw):

Alaia boots at 70% off still too splurge-y for your budget? Don’t fret. Chen keeps her ever generous PSA’s rocking via her Tumblr and Twitter accounts, where she regularly doles out career, skin care and life advice to the masses.

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