SELLING THE UNATTAINABLE LIFE:
AN INSTAGRAM GIRL COMES CLEAN
Essena O’Neill is Instagram famous. The Australian model has more than a half a million followers on Instagram, a career as a social media girl and lucrative sponsorship contracts. She posed for pics and looked hawt, sold dresses and a lifestyle. Except it was all staged–the happy captions, the images of working out, the casual shots in the perfect dress. And it felt empty.
Yesterday, Essena quit the game and went legit, editing Instagram captions to reveal what was *really* going down on the days she posted to IG (“took 100 in similar poses trying to make my stomach look good. Would have hardly eaten that day,” she says in one bikini shot caption). She also created Let’s Be Gamechangers, a site in which she further cuts BS messaging, declaring in a video (shown at the end of this post):
“I had whole career built around social media … What i’m doing scares the absolute fuck out of me.”
Get the real story behind her perfect images and enviable lifestyle below–and remember InstaSHAM is often as manufactured and unattainable as full-blown ads created by major corporations.
Rock on, Essena!!!