The cupcake cult. It has spawned everything from reality shows to vinyl toys, a wine label and a LA cupcakery stocked with strictly unedible merch. And despite strong signs of a doughnut takeover, cupcakes has remained the dessert du ’jour.
Just as Sex and the City’s Carrie Bradshaw took her bite of frosting-topped Magnolia confection on a Bleeker Street bench and as healthy-types started exploring a gluten-free existence, one-time waitress and wheat-free eater Erin McKenna whipped up Babycakes NYC, a wheat-free, gluten-free, processed-sugar free bakery that snagged NYMag’s Best Cupcake award and a slew of celebrity fans, from Kiernan Shipka to Natalie Portman.
Like a ton of smartiepants business ladies before her, Erin saw a need in the market–yummy desserts made without gluten, wheat and dairy–and filled it. Now, seven short years later, she’s built a tasty empire with three bakeries (NYC, FLA and LA), two cookbooks BabyCakes and BabyCakes Covers The Classics and a die-hard fanbase–all without any professional cooking instruction.
Read on to learn how she made the magic happen, battled naysayers and how you can get crackin’ on your own baking empire.Read More >
Why follow someone else’s recipe when you can develop your own? Master baker, Babycakes owner and Pstol Empiress Erin McKenna..Read More >
Customize gift wrapping and your gear with Duct tape’s classier cousin.Read More >
A Momentary Freak Out Caused Her To Reject Her Crush.
Find Out How To Handle It When He Moves On While She’s Still Crushin’
The Winter Chill has just set in, but that doesn’t mean you have to like it.
Escape to a sunnier place with this week’s Inspiration Board.
This multi-tasking face flusher looks like a big, fat elementary-school style marker and is just as easy to use.Read More >